5 Branding Mistakes Small Business Owners Make

Written by Wild Lotus Media on November 19, 2014

If you own a business, it’s up to you to manage everything to make sure your business is successful. You might know that the devil is in the details when it comes to how your business looks. I’ve seen many things go wrong when it comes to branding a business. Here are some common branding mistakes that many entrepreneurs tend to make.

1) DIY Creations

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There comes a time when you are running your own business when the budget will become low. One way that business owners cut around the corner is with their branding. They will try to avoid

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Business Cards: Vistaprint vs. Morning Print

Written by Wild Lotus Media on June 15, 2014

When it comes to business cards, there are plenty of options when it comes to getting them printed. There’s a huge selection online of companies that will print them for you, with tons of options to enhance your cards. I am a huge fan of VistaPrint. You can even get an advantage account and save 40% all year round. After ordering my first business cards from VistaPrint, I switched it up and decided to see how Morning Print would do them. Here is my review of each company.

Overall:

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The Basics of Logo Design

Written by Wild Lotus Media on March 2, 2014

1) Keep it simple

Keep everything about your logo simple. Try not to use more than 3 different fonts, colors, or styles in one logo. Your line work should be simple. No text or images should be too small. It shouldn’t be bogged down with microscopic details or flooded with too many features. Whenever you start out designing a logo, remember simple is best. By the time your finished design rolls around, you should still keep this goal in mind as it is easy to get carried away with adding more ideas.

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5 Examples of Unique Business Cards

Written by Wild Lotus Media on February 2, 2014

Your business card is only good if it is memorable. One way to differentiate your card from the millions of other cards out there is to make it as unique as you can. Not sure how to to be different? Here are 5 great examples of how to make your business card stand out from everyone else’s.

Change the shape.
The average business card is a standard rectangle 3.5 by 2 inches. Make it bigger, smaller, or any other shape and you will definately be different.

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How Color Can Affect Your Business

Written by Wild Lotus Media on January 17, 2014

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Color is a powerful statement in the business world. From strong reds to calming blues, your color(s) should be chosen wisely when it comes to your logo or brand. Most emphasis is put on what the logo looks like, not what color it is.  Color has a meaning all it’s own and can make your customers feel a certain way before they even learn anything about your product. Here are the most popular colors and their different meanings.

Red – Passion/love, blood, strength, and high energy. Red draws a lot of attention and should be used when making a bold statement.

Orange – Adventure, optimism, fall (the season),  and enthusiasm. Orange is a relatable color and comes off as a very warm color.

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5 Branding Tips to Stand Out From The Crowd

Written by Wild Lotus Media on January 13, 2014

As a company, great branding is a secret to being remembered. You want people to remember your logo, your colors, and (of course) your  name. Here are 5 tips to help you stand out with your branding.


Think of your business as a person and write it’s life story
. This might sound silly at first, but it works. What music would your business listen to? What would it eat, drink, like, etc? Define all aspects of your brand by asking it simple questions. This will make it more relatable as a brand and people will be able to trust it if they can relate.

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5 Reasons Why Your Business Cards Suck

Written by Wild Lotus Media on January 5, 2014

Business cards are a staple to a business. They are handed our at networking events, thrown in with orders, and sometime even sit on your office desk. They are only printed and made so that they can be passed on to a potential client or customer. So now that you’ve given away your business cards, how do you know that they are going to be remembered or even looked at again? Most of the time, your card will get thrown away within the first day your potential customer has it. How do you know that your card will do it’s job without you? Here are 5 reasons why your current business cards are not effective at pulling in sales.

1) They do not represent what you do.

Number 1 rule of a business card: They represent your business. If they do not correlate to what you do, why do you have them? If you cannot possible represent it, write it on your card in plain text.

If there was no text on this card, how would you know she designs jewelry?

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