5 Branding Mistakes Small Business Owners Make

Written by Wild Lotus Media on November 19, 2014

If you own a business, it’s up to you to manage everything to make sure your business is successful. You might know that the devil is in the details when it comes to how your business looks. I’ve seen many things go wrong when it comes to branding a business. Here are some common branding mistakes that many entrepreneurs tend to make.

1) DIY Creations

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There comes a time when you are running your own business when the budget will become low. One way that business owners cut around the corner is with their branding. They will try to avoid

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How to Gain Loyal Customers Forever

Written by Wild Lotus Media on July 23, 2014

A good business is all about your customers. A lasting business has it’s foundation built on loyal customers. The difference is how often your customers will come back to you. Loyal customers are also great because they will help refer people to your business and get you more customers in the long run. A loyal customer is very valuable since they can help you promote your business almost as much as you do (assuming you are the business owner) but for free. Here are a few tips and tricks on how to gain loyal customers over the lifespan of your business.

Give something away

Everyone loves free stuff. If you give something of value away to someone, nine out of ten times, the receiver will

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The Basics of Logo Design

Written by Wild Lotus Media on March 2, 2014

1) Keep it simple

Keep everything about your logo simple. Try not to use more than 3 different fonts, colors, or styles in one logo. Your line work should be simple. No text or images should be too small. It shouldn’t be bogged down with microscopic details or flooded with too many features. Whenever you start out designing a logo, remember simple is best. By the time your finished design rolls around, you should still keep this goal in mind as it is easy to get carried away with adding more ideas.

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3 Things You Need to Invest in Your Business

Written by Wild Lotus Media on February 7, 2014

Investing in your business is one of the most important things you can do for your business. You should take time to invest not only money, but time and knowledge for your business. Treat it to some TLC in these three areas and you will see that it will be well worth it.

Money.

1) Your money comes back to you.
“You must spend money to make money” is a quote I have been living by lately. Many people may think that it is bogus. How could you possibly make it if you are always getting rid of it? I find that it works because when you spend any amount, due to investing in your business, you will get it right back and them some. The only way you can find out for your self is to start spending money on your business. If you buy business cards today, you might make a great sale tomorrow. The sale usually ends up putting the money right back in your pocket, plus an additional profit.

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How to Add Ratings and Reviews to your Facebook Page

Written by Wild Lotus Media on January 23, 2014

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Ratings and reviews can be a powerful tool for your Facebook page. If you have high ratings, it is proof that you do great business. Great reviews read by potential customers could turn them into solid buyers. You might have noticed that some Facebook pages have them, and some don’t. In order to have your fans review and rate your page, follow these simple steps.

1) Change your business type to “Small business” or “Local business”
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Go to your page and click

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How Color Can Affect Your Business

Written by Wild Lotus Media on January 17, 2014

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Color is a powerful statement in the business world. From strong reds to calming blues, your color(s) should be chosen wisely when it comes to your logo or brand. Most emphasis is put on what the logo looks like, not what color it is.  Color has a meaning all it’s own and can make your customers feel a certain way before they even learn anything about your product. Here are the most popular colors and their different meanings.

Red – Passion/love, blood, strength, and high energy. Red draws a lot of attention and should be used when making a bold statement.

Orange – Adventure, optimism, fall (the season),  and enthusiasm. Orange is a relatable color and comes off as a very warm color.

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The Basics of Designing a Timeline Cover for your Business

Written by Wild Lotus Media on January 15, 2014

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The interface is the first thing that your potential customers see on social media sites, such as Facebook. This includes your profile photo, your posts, and most importantly, your timeline cover. If you are taking care of your own graphic design for your business, you should know how to design the perfect timeline cover.

Start with the right size

851 (width) x 315 pixels (height). Only use this size or larger! If you chose to use a larger image, Facebook will ask you to drag and correctly position the image. It is best practice to use the recommended size. This way, nothing will get cropped out, stretched, or distorted. You know exactly what will show up on it and will not waste extra image space.

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5 Branding Tips to Stand Out From The Crowd

Written by Wild Lotus Media on January 13, 2014

As a company, great branding is a secret to being remembered. You want people to remember your logo, your colors, and (of course) your  name. Here are 5 tips to help you stand out with your branding.


Think of your business as a person and write it’s life story
. This might sound silly at first, but it works. What music would your business listen to? What would it eat, drink, like, etc? Define all aspects of your brand by asking it simple questions. This will make it more relatable as a brand and people will be able to trust it if they can relate.

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