5 Common Flyer Design Mistakes
Flyers are a great way to advertise your business. Whether is it a brick-and-mortar store or an online business, passing out flyers can be informative for those who receive them and drive customers to a business. In order to get the best response from your flyers, you should avoid these 5 design mistakes.
1) Making it too busy
The average person looks at a flyer for only a few seconds. In those few seconds, you must be able to get your main point across. If the flyer has too many colors, fonts, or distractions, the person holding it will not be able to concentrate on (or even find) the message of the advertisement. In order to avoid this,remember to keep it simple. A maximum or 3 colors, fonts, images, backgrounds, or even font sizes is a good rule to remember. Also, keep your main message large and bold, so it the first thing that is read.
2) Including too much info
When you’re designing a flyer, you’ll most likely think of tons of information to include. Unfortunately, an overload of information doesn’t work on a flyer. In today’s world, people do not like to read much, so many people will not read everything on the flyer. Putting more information on it makes it less likely that people will even read it at all. A flyer should be an overview of the message, not all of the details of your business or service. If you include too much information, your main message will get lost in the mix.
3) Not including crucial info
Many people get flyers without basic information. You may think it is obvious to put locations or contact information on a flyer, but sometimes it is overlooked. You should ask yourself “What do I want the person who receives this to do after they get my flyer?” and include all information needed to do so. Other crucial information includes store hours, websites, social media information, or even photos of what you’re selling/advertising. Don’t ever forget contact information or anything related to when or how you can be contacted. Also, call-to-actions should always be included to help people get to the next step.
4) Making it dull
Flyers should be able to catch and hold someone’s attention. Use a different color or text-size to make your main point get seen loud and clear. Don’t be afraid to make the color of the flyer itself bright and bold. Use images to your advantage and make people want to look at it. Ask questions and be sure to relate to the people who will see it.
One flyer on a car will get your point across. Putting your flyer on the same car about every other week is overkill. You don’t need to force your flyers down people’s throats to get seen. Spamming cars, stores, or people with your flyers does more harm than good and might even take away business from you. Be sure to change up the location in which you hand them out or post them in. Don’t be afraid to design new flyers with various messages, but don’t go crazy handing them out too often.
Do you have any other advice on flyers or flyer design? Have flyers worked for your business? If you need someone to design your flyers or would like advice on your current ones, contact me and I can help!