With so much competition online, it can be difficult for small businesses to stand out and get noticed by potential customers in their local area. That’s why it’s important to have a solid online marketing strategy in place to help increase visibility and drive local traffic to your website. Here are some tips to help you get found online in your local area and attract more nearby customers to your business.

Optimize for Local SEO

Make sure your mobile-friendly website is targeted for your local area. You’ll want to use the right keywords often, such as the nearby locations, general area, or any nicknames of cities that people might be searching for. In your copy, try to insert the location name more often. Also, make sure your content is relevant to people in your local area and your address is visible. Another website tip is to use embedded Google maps on your homepage or contact page. That way people can see exactly where you’re at or what area you serve. You can also improve your SEO a step further and put the name of your city or nearby locations in your title tags, meta descriptions, and even the URL.

Google Maps (Google My Business)

Create a Google My Business account. It’s a free tool that allows you to manage how your business appears on Google Search and Maps. This will help when people search Google Maps, either on a computer or on a phone, and they’ll see search results near them. This is a great way to target people that are nearby. You’ll need to verify your location address through Google, but that is an easy process. Afterward, check that your listing is up-to-date and complete with accurate information, photos, and reviews. Make sure to keep it updated with recent post photos and updates often.

Get Local on Social Media

Join local online groups and post to them. Facebook has tons of local groups that often have people searching for services. When you post on your pages, be sure to use hashtags that are relevant to your area. You can even add a location when posting to Instagram or even Facebook. Be sure to also engage more with your local community’s social media pages.

Local Directories & Apps

There are dedicated online communities for people who are close to you. Use Nextdoor to advertise or answer questions, which is for your neighbors and close community. Post on Craigslist in whatever area you are located. Also use local online directories, such as Yelp or Yellow Pages, and register your business there.

Local Ads

Use online ads to your advantage. You can usually target exactly who you want to reach, no matter if it’s a Google, Facebook, or another online ad. Enter your zip code or city and include a tight radius on where the ad should appear. Let the ad do the rest since it will only show up for the area you selected. Be sure to include your location name in the ad so people remember where you are located and know what area you serve.

By implementing these tips, you can optimize your online presence to attract more local customers. By using local SEO, Google Maps, social media, local directories, or online ads, you can make sure your business gets noticed in your local community. We offer affordable services if you need help getting started with any of these tips. Go out and build a loyal, local customer base today!